Navigating a purchase as important as this one can be daunting. This is why we offer personal education to help you understand everything about jewelry/diamond buying.

First of all, we want to talk to you! We want to understand what you are looking for and what your vision is. We will discuss the characteristics of your dream stone, what to look for when you purchase, and other industry factors that you should consider.

Our goal is to empower you with the education necessary to make an informed purchase that you will be happy with for a long time. After that, we'll work with you to select the perfect diamond within your budget.

More and more couples are buying rings online. But with that, they lose the personalization and education that comes with a dedicated consultation. Our mission is to bring the human aspect back to jewelry purchasing and help you find the perfect ring.

Each one of our diamonds is graded by a gemologist who is GIA certified (Gemological Institute of America). Most of our inventory is also formally graded by a third party lab, such as GIA, IGI (International Gemological Laboratory International), GSI (Gemological Science International) or AGS (American Gem Society).

The grading of the diamond you purchase will be printed on your certified appraisal which outlines details around the weight, color and clarity of your diamond, the retail price you purchased it at and a detailed description of your stone.

All of our accent diamonds are hand picked to match the quality of the center diamond. This is essential in creating an equal distribution of brilliance.

We focus on side accents that have a very good to excellent cut to give the setting and ring an intense luster. On the average our quality is between a H-I color and SI2 in clarity or better. Our accent diamonds are brilliant cut stones and will come with clear specs outlining diamond quality during your consultation process.

Unlike competitors who do not offer this option, we are happy to work with clients on resetting their diamond! Remounting is one of our biggest strengths as we have one of the largest inventories of settings in the industry. We can remount a ring in as little as 1-2 days (depending on the stone).

This is an amazing way to keep your original stone which has emotional and sentimental value while keeping your ring up-to-date with a fresh look you love. In short, we prioritize personalization and are happy to work with you on your specific needs. 

We do offer the option to extend a limited time formal hold on a case by case basis. Please contact us for more information. 

Yes - all center diamonds are laboratory certified. Diamonds currently graded by GIA are laser inscribed on the girdle with an identification number and/or a unique symbol. Laser inscriptions provide peace of mind when making a diamond purchase as they are an easy way to identify a diamond. We work with GIA diamonds unless otherwise stated.

Yes we do offer Lab Grown diamonds. Lab Grown diamonds will only be offered as an alternative to a natural solitaire diamond in our engagement rings.

Our jewelry will continue to be made using only natural diamonds and gemstones. All Lab Grown Diamonds sold by Siroo will be certified by either the IGI or the GIA laboratories. 

Yes! Every ring is special and unique to each client. We are happy to collaborate with you on any customization. With our vast experience and market contacts, we can make any ring with a color gemstone: precious (sapphire, emerald, ruby) or semi-precious.

Depending on the design, a majority of our settings can take a variety of center stones. For Fancy Shapes, our master jewelers hand make rings to the measurements and dimensions of the stone, ensuring a perfect fit and beautiful custom look

Yes. We can send you additional images if you are interested in seeing our rings from a different angle, or viewing multiple rings together. Please contact us to learn more or book an appointment.

Yes. We are proud to offer platinum, 18K white gold, 18K yellow gold, 18K rose gold, 14k white gold,  14k yellow gold, and 14k rose gold as a standard option for most styles.

Siroo is an industry leader in jewelry customization - it’s our forté. Traditionally in the industry, there is a large markup cost factored into custom ring designs. We pride ourselves on a transparent process and own most of the design layers in house to keep costs efficient and deliver the best possible value to our clients.

Your dedicated gemologist will work with you to bring your custom vision to life. In terms of the custom design process, once you are confident in the idea, we put together a CAD mockup so you can see what the design would look like in 3D and print a mold before our master jewelers create the ring. 

Yes. We do have locations in New York and the Caribbean, however, our virtual appointments offer jewelry specialists available to you from the comfort of your own home and share all the same capabilities as in-person consultations. 

Yes! We understand the significance of this purchase (both emotionally and financially) and strive to make this process as seamless as possible for our clients. As such, we are happy to collaborate with you on creative financing options that work for your budget. 

Regarding Layaway and monthly payments: if you don't want to take out a line of credit, we accept post-dated checks and monthly payments on your credit. Alternatively, In terms of financing, we’ve partnered with Synchrony Financial to provide real interest free financing and IDDeal Credit Card (Comenity Bank). We’ve carefully selected these partners as they are industry leaders and have very fair processes. In many scenarios, our clients can get approved on both systems to allow you to secure the full credit. Depending on the negotiation, we will do our best to extend the longest term to our customers as possible in order to offer the best price and value.

Upon completion of your order, we ship domestically to the US free of charge via FedEx for overnight delivery.

We include a complimentary insurance appraisal with all purchases over $1,000 USD for your convenience.

We highly recommend insuring your jewelry to protect it from the unexpected. All of our pieces are independently assessed and valued by GIA gemologists and experts to reflect a fair market value.

Our pieces appraise for higher than what our customers pay for due to our business model. Unlike a traditional retail model, our business operates by: minimizing overhead expenses significantly, negotiating and hand selecting the best quality and value product for our customers, and owning the design process with our master jewelers in house (this is roughly a 30-40% mark up in the industry). 

To learn more about what makes us different feel free to visit Our Story page.

In short, ethics is behind everything we do at Siroo. First, we follow the Kimberley Process. This defines “conflict free” diamonds as diamonds that have not financed a civil war. But because many diamonds that are technically “conflict free” are tainted by other means of exploitation, we go above and beyond by partnering with only the world’s leading diamond vendors globally who adhere to the highest level of quality control and ethics to ensure that no harm was done in mining their diamonds.

Brilliant Earth, Blue Nile, James Allen - are simply market places that list stones from different wholesalers and add their mark up. They don't know anything about the specific stone. There are many attributes to a diamond that are not expressed on the certification and that's what we want to communicate. At the end of the day, whether a customer buys or not from us - our focus is giving them an honest experience focused around education.

The Kimberley Process certification was created in 2003 to restrict and define conflict stones and alleviate the cruelty in the diamond business. The Kimberley Process defines “conflict free” diamonds as diamonds that have not financed a civil war. Unfortunately, this does not address other cases of violence and human rights abuse impacting diamond mining today.

As such, there is a distinction between “conflict free” diamonds verified by the Kimberley Process and ethically sourced stones. In order to ensure our stones are ethically sourced, we go above and beyond the Kimberley Process.